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You pick up a book because the cover or title looks interesting. The next thing you do is read the back blurb, or if you are online, you read the first excerpt which is usually the same thing.

At basics, the back blurb is a sales pitch. It has to be almost an exaggeration of your story that entices the reader to buy, or at least download a sample to their Kindle eReaders or Apple iPad.

How do you write good back blurb?

This is a list of what featured most often from a number of bestselling thrillers reviewed as research from my bookshelf. The principles hold true for any genre although the details change for each.

  • A hint of the plot.
  • Use of words that evoke images and resonate with readers of the genre.
  • Main characters are named and characterized.
  • Idea of setting.
  • A question or a hint of mystery that draws the reader in to be solved or answered.
  • Hyperbole.
  • Quotes about the book or previous books by the author.
  • How long should the blurb be. Most seem to be 100-150 words long as the blurb text itself, not including ‘about the author’ if included. That is also a nicely spaced blurb, not a squashed one.
  • About the author.

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